We all hear lots of commentary (read that as clichés) about communicating online: “Content is King!”“Big Data”“Think outside of the box!”“Test, Test, Test!”“Taking it to the next level”“Viral” Blah, blah, blah. The best commentary I have ever read on communicating online likens communication to a conversation, and not that clichéd “conversation” that means you post something to Facebook. I mean …
