CASE STUDY Client: Students for Life of America Year: 2020 The George Floyd death was a difficult time to navigate for organizations. For many organizations their mission didn’t necessarily fit the narrative, but it was such a powerful force on social it felt necessary to say something. Nevertheless, how would an organization engage the important social subject without engaging the …
Equality Act Campaign
CASE STUDY Client Client: My Faith VotesYear: 2021 The House of Representatives voted 224 to 206 on February 25, 2021, to push forward the Equality Act (H.R.5). It was to be sent to the Senate for a vote. With an evenly divided Senate, this dangerous legislation now hung in the balance. As one of his top priorities for his first …
Turning Facebook Likes Into Donors
Case Study Client: The Veil RemovedYear: 2021 A lot of organizations pour money into Facebook trying to get Likes and engagement thinking they have to do this. It’s just part of the game, right? After doing this for a while organizations start to ask the right question: Why am I doing this? What is the tangible value? The answer? It …
Want to change the world? Start with art, and optimize.
We all hear lots of commentary (read that as clichés) about communicating online: “Content is King!”“Big Data”“Think outside of the box!”“Test, Test, Test!”“Taking it to the next level”“Viral” Blah, blah, blah. The best commentary I have ever read on communicating online likens communication to a conversation, and not that clichéd “conversation” that means you post something to Facebook. I mean …
For Your Nonprofit, Attention Is Still The Only Thing That Matters
Polarization. It is an oft discussed concept in regards to today’s culture, and while there are many issues that bear responsibility for the polarization social media seems to be at the forefront of every accusation. While this probably is not the whole truth, I think we can all admit it is at least believable. The NewsFeed of Facebook or Twitter Feed is …
Does The Internet Actually Need YOUR Voice?
The internet, specifically social media, is a bit bitter sweet. On the one hand, the internet allows for more speech than has ever existed before. On the other hand, some of that speech is toxic, polarizing, and harmful. While a noteworthy debate, who should and should not have a voice on the internet is not the discussion. The discussion is …
Are Influencers Worth Your Money?
Let’s get this answer out of the way quickly: No (or, at least, probably not). With the dawn of influencer marketing, many clients approached Him + Her Digital Co. to ask us if we could get influencers to market their campaigns or products. To be immediately honest we will tell you what we told them, “No, it is not something …
Are You Worried About Facebook Censorship?
Every single Conservative and Christian client has asked me if I am concerned about Facebook censoring their content. There is a big problem with this question, so I will break it down for you. Let’s start with the enemy here… and it isn’t Facebook. Facebook has proven over and again that it really isn’t Left or Right; Facebook wants money. …
Is Direct Mail Fundraising Dead?
Wait?! What does a digital marketing agency have to say about direct mail fundraising? Well, quite a lot. We hear time and time again that mail is dead, or dying, or at least isn’t the future. That last one might be true, but it’s not the WHOLE truth. I check my email at least 20 times a day (probably a …