Comments on social media, brand, and digital marketing for non-profits
We all hear lots of commentary (read that as clichés) about communicating online: “Content is King!”“Big Data”“Think outside of the box!”“Test, Test, Test!”“Taking it to the next level”“Viral” Blah, blah, blah. The best commentary I have ever read on communicating online likens communication to a conversation, and not that clichéd “conversation” that means you post something to Facebook. I mean …
Polarization. It is an oft discussed concept in regards to today’s culture, and while there are many issues that bear responsibility for the polarization social media seems to be at the forefront of every accusation. While this probably is not the whole truth, I think we can all admit it is at least believable. The NewsFeed of Facebook or Twitter Feed is …
The internet, specifically social media, is a bit bitter sweet. On the one hand, the internet allows for more speech than has ever existed before. On the other hand, some of that speech is toxic, polarizing, and harmful. While a noteworthy debate, who should and should not have a voice on the internet is not the discussion. The discussion is …
Let’s get this answer out of the way quickly: No (or, at least, probably not). With the dawn of influencer marketing, many clients approached Him + Her Digital Co. to ask us if we could get influencers to market their campaigns or products. To be immediately honest we will tell you what we told them, “No, it is not something …
Every single Conservative and Christian client has asked me if I am concerned about Facebook censoring their content. There is a big problem with this question, so I will break it down for you. Let’s start with the enemy here… and it isn’t Facebook. Facebook has proven over and again that it really isn’t Left or Right; Facebook wants money. …
Wait?! What does a digital marketing agency have to say about direct mail fundraising? Well, quite a lot. We hear time and time again that mail is dead, or dying, or at least isn’t the future. That last one might be true, but it’s not the WHOLE truth. I check my email at least 20 times a day (probably a …
